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Fuel Growth with Brand Tracking
Top Brand Tracking Companies for B2B & B2C Tracking
Brand Tracking Agency – Start building your Brand Momentum today.
Measure and track brand awareness, sentiment, loyalty, and equity using robust, validated research methods.
Insights to refine your brand strategy, boost ROI and ensure your brand is on the right trajectory.
Get deeper insights and smart decisions from an award-winning brand tracking agency
Brand Health & Brand Tracking Company
We deliver B2C and B2B brand tracking research for UK and global brands, offering strategic insights into brand awareness, equity, sentiment and loyalty to support data-driven marketing and business growth.
- Access real-time insights into key brand health KPIs
- Enhance brand performance through data-driven strategies
- Detect current market trends and forecast future shifts
- Benchmark your brand against key competitors
- Measure and improve marketing effectiveness across channels
We help you identify the KPIs and brand metrics that matter most to your growth.
A brand health tracking research study, (aka Brand Tracker), provides strategic insights to guide better decisions and improve performance. Using our Brand Momentum model, we apply advanced thinking from marketing, psychology and neuroscience to uncover what drives brand equity and loyalty.
Why Vision One for Brand Tracking and Strategic Insights?
BrandVision, a flexible and innovatirve brand tracking solution is fully adaptable for global, regional and country-specific brand tracking across both consumer and B2B markets. Whether through self-serve dashboards or full-service support, our research monitors brand awareness, equity, sentiment and market trends, providing real-time insights to evaluate brand health and guide strategy over time.
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Campaign Evaluation
Track and evaluate the impact of your advertising, media and marketing campaigns with a flexible modular system. Measure brand lift, audience recall and creative effectiveness across channels, to optimise messaging and improve brand performance over time.
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Advanced Metrics
Measure brand performance using neuroscience and System1 thinking. Our advanced metrics like Mindshare, Fame and Momentum, help evaluate emotional impact, brand salience, and long-term growth, to improve strategic decisions and consumer engagement.
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Brand Momentum
Brand Momentum is the secret weapon for brands looking to grow.
Research has shown that it not only drives most other brand perceptions, it is uniquely and strongly linked to growth.
Our Approach
As a UK-based brand tracking company, we combine ISO 20252 accreditation, Market Research Society membership and award-winning expertise to deliver growth-focused insights. Our brand tracking service prioritises the brand metrics that matter most, including awareness, sentiment, loyalty and brand equity, to drive data-backed decisions and measurable performance.
The Brand Equity Wheel
Our approach to brand measurement focuses on proven metrics that drive business growth and build strong, competitive brands. Each tracking study is continuously evaluated against sales performance and competitor benchmarks. This ensures accurate insights and ongoing learning that evolves with the market.
BRAND EQUITY SCORE
Our Brand Equity Score combines key metrics like awareness, loyalty and brand strength to benchmark performance and reveal growth potential within your market and amongst competitors.
“I’d really recommend this agency. From enquiring about our market research project, they sought to really understand our questions and needs. Results were delivered really quickly without compromising the quality of research and delivery of result.”
No Ordinary Brand Tracking Agency
Our award-winning brand research team combines data expertise with marketing science to uncover what drives brand growth. Through proven methodologies, we help you measure brand performance, track key metrics, and unlock the full potential of your brand in today’s competitive market.
- Winners of The Drum’s Best Market Research Agency award
- Rated 9.4 (out of 10) by UK research buyers
- Advanced Research Unit solving marketing’s toughest challenges
- Focused on your success and helping brands grow
- ISO 20252:2012 international accreditation for quality and reliability
- Specialists in Brand, Product and Communications research
- MRS Company Partners and committed to ethical, high-quality research
Brand tracking helps consumer brands measure awareness, loyalty, sentiment, and brand equity. It reveals growth opportunities and guides data-driven decisions for long-term success.
Turbocharged Decisions
We are quick, responsive, and our research is customised precisely to your needs, ensuring you get exactly what you need every time.
Email us at mail@visionone.co.uk
Complete the enquiry form
or book a meeting below.
Powering Business Decisions
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FAQ’s about Vision One’s Brand Tracking Survey Services
Brand tracking is the continuous or regular measurement of key brand metrics such as awareness, perception, loyalty and equity.
It helps B2B businesses and consumer-facing brands understand how their brand is performing in the market, identify growth opportunities, and track the impact of marketing efforts over time.
Brand tracking studies focus on vital KPIs such as the brand funnel metrics. These include brand awareness, consideration, usage, loyalty, and preference. These metrics often guide data-driven decisions and support long-term brand growth.
Brands that focus on brand building and stimulating growth will pay greater attention to metrics such as Brand Momentum.
Trackers that focus on brand reputation or brand experiences will tend to focus on brand satisfaction and the net promoter score. Brand image associations (e.g. innovation, quality etc) and competitive positioning statements or distinctive brand assets are also vital to measure how effective the brand strategy is working.
There are many unique features to Vision One’s brand tracking, and it is particularly effective in providing insights to help brands grow and evaluate their strategies.
Vision One, one of the UK’s leading brand tracking companies, combines ISO 20252 accreditation, award-winning research expertise, our proprietary Brand Equity Wheel and, in particular, the Brand Momentum model – the key driver of brand health. This ensures strategic insights tailored to UK and global brands across both consumer and B2B sectors.
Our approach allows you to assess the effectiveness of advertising and marketing communications. By measuring changes in brand awareness, sentiment and other KPIs, we help link marketing investment to measurable brand outcomes. However, typically larger than average sample sizes and more frequent brand tracking are required to achieve this.
Absolutely. We design bespoke tracking solutions for both consumer-facing and B2B brands. Our tools are tailored to your target audience, industry and market, providing meaningful insights to guide strategic planning. Our research spans the globe and not only covers the United Kingdom, but also Europe, APAC, North America, Latin America.
Brand health tracking, or brand tracking research as it is otherwise known, is the continuous measurement of how a brand and its competitors are perceived by the target customers over time. It helps companies understand the strength, relevance and impact of their brand in the market, and whether their marketing activities are working.
Data is collected through ongoing consumer surveys, social media listening, search trends, web analytics and customer behaviour information. Our specialised platforms, like Vision One’s BrandVision is used to automate and visualise the data.
The goal of brand health tracking is to provide early signals of brand growth or decline, measure the impact of campaigns, and inform brand strategy. It identifies what’s working, where gaps exist, and how a brand compares to competitors. Regular tracking ensures decisions are based on real consumer insights, not assumptions.
In short, brand health tracking acts like a regular health check-up — helping businesses maintain a strong and competitive brand that continues to resonate with customers over time.
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